Frequently Asked Questions

CMA software (Comparative Market Analysis software) is a tool that helps real estate agents determine property values by analyzing comparable sales, active listings, and market trends. Unlike generic CMA meanings in other industries (like Comprehensive Meta-Analysis in research), real estate CMA software like ListingReels pulls sold, pending, and active comps, applies adjustments for property differences, and generates professional reports for listing presentations or buyer consultations.

A Comparative Market Analysis (CMA) is a report that helps determine a property's market value by comparing it to similar properties that have recently sold, are currently on the market, or were listed but didn't sell. CMAs are essential for pricing listings accurately, helping buyers make informed offers, and demonstrating your expertise to clients. A well-prepared CMA can be the difference between winning and losing a listing presentation.

The best CMA software depends on your needs. ListingReels is ideal for agents who want AI-powered insights, fast generation (seconds, not hours), and professional PDF/shareable reports. Other options include Cloud CMA for visual branding, Top Producer for MLS integration, and RPR for REALTOR members. ListingReels stands out with seller CMA workflow, Quick Comps for buyer agents, market intelligence, appraisal risk scoring, and agent branding—all starting free.

Yes! ListingReels offers a free Starter plan with 3 CMAs per month—no credit card required. You get full access to seller CMA workflow, Quick Comps for buyer agents, market intelligence, AI pricing guidance, and shareable PDF/web reports. When you need more volume, Pro plans offer 20 CMAs per month plus agent branding features.

With traditional methods, creating a CMA takes 2-3 hours of pulling comps, making adjustments, and formatting reports. With ListingReels, most CMAs generate in under 60 seconds. Enter an address, verify property details, and receive a complete analysis with sold/pending/active comps, AI pricing recommendations, appraisal risk assessment, and a shareable PDF or web link.

Common CMA mistakes include: using comps that are too far away or too old, ignoring property condition differences, not adjusting for bedroom/bathroom/sqft variations, presenting only sold comps without active listing context, using generic templates that fail to impress clients, and not explaining your methodology. ListingReels helps avoid these by automatically filtering relevant comps, applying adjustments, and generating professional reports.

ListingReels calculates property value by pulling sold, pending, and active comps within your specified criteria, scoring each comp for similarity (beds, baths, sqft, lot size, age, distance), applying adjustments for property differences, and blending price-per-foot analysis with adjusted comp values. Our AI adds pricing strategy recommendations, appraisal risk assessment, and market context. Every calculation is transparent.

Quick Comp is a ListingReels feature for buyer agents. When your client loses out on a property, Quick Comp instantly surfaces similar active listings they might consider instead. Enter the address of the lost property, and within seconds you have alternatives to show your disappointed buyer—keeping momentum going instead of starting over.

ListingReels includes AI-powered features: property condition assessment from photos (analyzes kitchens, bathrooms, roofs), pricing strategy recommendations with three scenarios (aggressive, market, aspirational), appraisal risk scoring, market briefs with AI-generated talking points, and a Market Chat assistant for real-time market questions.

Yes! Export professional PDF reports or generate shareable web links from your CMA history. PDFs include your branding (Pro feature), comp details, valuation breakdown, and market context. Web links give clients an interactive view from any device. Links can be revoked anytime for privacy.

ListingReels uses comprehensive listing data feeds covering properties across the United States, so you don't need separate MLS credentials or integrations. Simply enter any US property address, and ListingReels pulls relevant sold, pending, and active comps automatically.

Yes! Pro users can upload their logo, set brand colors (primary and accent), add company and agent contact information, and choose from four report templates: Standard, Professional, Luxury, and Minimal. Your branding appears on PDF exports and shared report links.

Popular real estate CRMs include Follow Up Boss (great for brokerages), Wise Agent (budget-friendly), LionDesk (all-in-one with video), KW Command (Keller Williams proprietary), and Top Producer (lead nurturing). Note that CRM and CMA serve different purposes—CRM manages relationships while CMA software handles property valuations. Many agents use both.

The 80/20 rule (Pareto Principle) in real estate means 80% of your results come from 20% of your efforts. Focus on high-impact activities like lead generation, listing appointments, and client follow-up. Applied to CMAs: instead of spending 2-3 hours manually building reports, use ListingReels to generate professional CMAs in seconds so you can focus on what drives revenue.

On a $500,000 home with typical 5-6% total commission, the full fee is $25,000-$30,000 split between listing and buyer agents. Each agent receives $12,500-$15,000, then splits with their brokerage (often 50-70% to agent). A single agent might take home $6,250-$10,500 before expenses. Tools like ListingReels help agents win more listings with data-driven presentations.

The 3-3-3 rule has multiple meanings: For buyers, have 3 months emergency savings plus 3 months mortgage payments saved. For property analysis, review 3 years of price trends, 3 comparable properties, and 3 future developments. For agents, contact 3 people daily. ListingReels helps with analysis by providing historical market trends and comparable property data.

ListingReels Starter is free forever with 3 CMAs per month. Pro is $14.99/mo with 20 CMAs, or Pro Plus at $49.99/mo with 50 CMAs plus PhotoForge and AI Video. Both paid plans include a 7-day free trial. No credit card required to start with the free plan.

The free Starter plan includes: 3 CMAs per month, seller CMA workflow, Quick Comps for buyer agents, market intelligence dashboard, AI pricing guidance and appraisal risk, PDF exports and shareable web links. Pro adds more monthly CMAs and agent branding (logo, colors, templates).

Yes! You can cancel your Pro subscription anytime from the Settings page. You'll retain Pro features until the end of your billing period, then automatically downgrade to the free Starter plan. No cancellation fees or long-term commitments.